Digital asset management

Digital asset management (DAM) is a software category that involves organizing, storing, and distributing digital assets such as images, videos, audio files, documents, and presentations. DAM systems allow users to easily search, retrieve, and share these assets across an organization or with external stakeholders. They can also provide features like version control, metadata management, and workflow automation to streamline the asset creation and approval processes. DAM solutions are used by marketing teams, creative agencies, publishers, e-commerce businesses, and other organizations that manage large collections of digital content. The goal of DAM is to improve the efficiency and effectiveness of managing digital assets, thereby reducing costs, maintaining brand consistency, and increasing revenue opportunities.