TikTok Pixel
Companies using TikTok Pixel


TikTok Pixel is a piece of code developed by TikTok, which can be installed on a website to track user interactions and behavior when visiting that site. It's specifically designed for marketers and advertisers using the TikTok Ads platform to improve ad performance and track Return on Ad Spend (ROAS).

When incorporated into a website, TikTok Pixel can accurately track user behavior including page views, adding items to a shopping cart, and finalizing purchases. It can provide insights about the demographics and behavior of users interacting with TikTok ads, and it is used widely to measure the effectiveness of advertising campaigns. The data gathered by the Pixel helps advertisers to optimize their ads for their target audience, enhance the delivery of the ads, and obtain a clear view of their ad performance.

Another integral aspect of the TikTok Pixel's functionality is its ability to help in building custom audiences. It categorizes viewers based on their actions on the website, allowing for retargeting efforts that ensure ads are being shown to individuals who have already shown an interest in the product or service. This contributes to the enhancement of the advertisement's relevance to the consumer, resulting in better ad engagement and conversions.

Implementing the TikTok Pixel into a website involves generating the pixel code within the TikTok Ads platform, and placing it in the code of the relevant pages of the website. Adding the pixel to the site requires technical knowledge of site modification and coding best practices. For WordPress users, TikTok provides a plugin to facilitate this process, reducing the need for manual code injection. There are also third-party tools and integrations available for those using other website platforms.

Overall, TikTok Pixel is a valuable tool within TikTok's advertising ecosystem designed to provide critical insights on ad performance, user behavior, and conversion tracking, paving the way for more strategically targeted and efficient advertising campaigns.

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92,179 companies are currently using TikTok Pixel



join 2 million members fi..

54 Employees$39K - $5K$70K united states ..10%Export

dovly is the first smart ..

22 Employees$32K - $9K$72K united states ..75%Export

the lightweight, health m..

44 Employees$25K - $27K$97K united states ..22%Export

move anything with the pu..

109 Employees$7K - $17K$58K united states ..100%Export

looking for better urinar..

42 Employees$49K - $26K$64K united states ..41%Export
Paloma Health

whole-person, virtual-fir..

34 Employees$17K - $29K$75K united states ..35%Export
Oats Overnight

life is hard, make breakf..

97 Employees$44K - $12K$86K united states ..63%Export

institut d'études marketi..

32 Employees$43K - $49K$72K france86%Export

virtual eating disorder c..

69 Employees$48K - $33K$73K united states ..78%Export
Station A

station a is the world's ..

19 Employees$24K - $48K$98K united states ..95%Export

organic home textiles wit..

43 Employees$25K - $5K$94K united states ..24%Export
The Nue Co.

we pair potent ingredient..

20 Employees$42K - $24K$75K united states ..71%Export

wear you, not someone els..

43 Employees$31K - $8K$97K united states ..22%Export

just #quickllyit

32 Employees$49K - $47K$97K united states ..2%Export
Upper Hand

the best way to manage yo..

32 Employees$5K - $45K$53K united states ..48%Export

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Using TikTok Pixel for finding leads

The list of companies curated on this page presents organizations that utilize the technology of TikTok Pixel. This can significantly enhance lead prospecting for sales teams. With the knowledge of which companies currently leverage TikTok Pixel, this indispensable list serves multiple purposes.

  1. Identify Prospective Clients: Companies using TikTok Pixel are clearly invested in modern marketing technologies and strategies. Such companies might be interested in other innovative marketing or e-commerce tools, becoming valuable prospects for sales teams targeting this sector.

  2. Tailored Approach: Understanding a potential client's technological landscape enables a more tailored and effective engagement. If a prospect is using TikTok Pixel, it signifies their focus on detailed conversion tracking and potentially their interest in leveraging social media marketing.

  3. Market Research: This list provides a real-time snapshot of current technology adoption trends. It gives insight into which sectors or industries are more likely to be receptive to new marketing technologies.

  4. Partnership Opportunities: For businesses looking to forge partnerships, this list provides information on which companies are tech-forward, potentially open to collaboration, integration, or joint ventures.

  5. Competitive Analysis: For businesses operating in the marketing technology sphere, the list can be a resource to analyze competitive reach and understand market penetration trends.

Access to this data facilitates more informed decision-making, allowing for more effective and targeted outreach. In a constantly evolving digital landscape, this list of companies using TikTok Pixel is a powerful tool to empower business expansion and lead prospecting efforts.

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