Baidu Analytics (百度统计) is a free web analytics tool that helps track and report the traffic data of users visiting your website. It provides insights into user behavior, including the number of page views, unique visitors, bounce rate, and conversion rates. Baidu Analytics also allows you to monitor the effectiveness of your marketing campaigns and optimize your website's performance. With its real-time data, you can make better decisions about your website's content and design, as well as your marketing strategies. It offers various features such as audience analysis, event tracking, and e-commerce tracking that enable you to analyze your website's performance in different ways. Additionally, Baidu Analytics is easy to install and use, and its interface is user-friendly. By using Baidu Analytics, you can gain a deeper understanding of your website's traffic and improve its overall performance.
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How to use Baidu Analytics (百度统计)
Baidu Analytics (百度统计) is a powerful tool for tracking and analyzing website traffic. Here are the steps to use Baidu Analytics:
Create a Baidu account: To use Baidu Analytics, you need to have a Baidu account. Go to the Baidu registration page (https://passport.baidu.com/v2/), follow the instructions and create an account.
Add your website: After creating an account, log in to Baidu Analytics (https://tongji.baidu.com/) and click on the "Add Website" button. Enter your website URL, select your language and time zone, and click on the "Confirm" button.
Get the tracking code: After adding your website, you will get a tracking code that needs to be added to your website's HTML code. Copy the tracking code and paste it into the header section of your website's source code, just before the closing head tag.
Verify the tracking code: After adding the tracking code, go back to Baidu Analytics and click on the "Verify" button to check if the tracking code is installed correctly. If the code is verified successfully, you will see a green tick mark, indicating that your site is now being tracked.
Analyze your website traffic: After the tracking code is installed and verified, you can start analyzing your website traffic data in Baidu Analytics dashboard. The dashboard provides you with detailed insights such as the number of visitors, page views, bounce rate, average visit duration, and more.
In addition to basic traffic data, Baidu Analytics also offers advanced features such as real-time data, custom reports, conversion tracking, event tracking, and more. With these features, you can gain a deeper understanding of your website's performance and take data-driven decisions to improve your online presence.