Beeswax is a Bidder-as-a-Service solution that provides a programmatic advertising platform for media buyers with real-time bidding capabilities. It allows advertisers to bid on ad impressions across various digital channels, including mobile and desktop devices. Beeswax offers a range of features such as advanced targeting options, custom reporting, and flexible API integrations, enabling advertisers to optimize their campaigns for maximum performance. As a BaaS provider, it also provides easy access to its infrastructure, allowing businesses to build their own custom ad tech stack without the need for extensive engineering resources. With Beeswax, advertisers can gain better control over their ad spend, establish more efficient workflows, and achieve superior campaign results.
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How to use Beeswax
Beeswax is a Bidder-as-a-Service solution that provides advertisers with the ability to programmatically bid on ad inventory in real-time. To use Beeswax, you need to follow these steps:
Sign up for an account: To use Beeswax, you first need to sign up for an account. You can do this by visiting the Beeswax website and clicking on "Sign Up" button at the top-right corner of the page. Then, fill out the required information such as your name, email address, company name and contact information.
Create a campaign: Once you have signed up for an account, you can create a new campaign by navigating to the "Campaigns" tab and clicking on "New Campaign". Here, you'll be able to select the type of campaign you would like to run, set your targeting parameters, select your creatives, and set your budget.
Set up your bidder: After creating your campaign, you will need to set up your bidder. You can do this by navigating to the "Bidders" tab and clicking on "New Bidder". Here, you'll be able to configure your bidder's settings, including your bidding strategy, budget, and targeting parameters.
Launch your campaign: Once you have set up your bidder, you are ready to launch your campaign. Simply navigate back to the "Campaigns" tab and click on the "Launch" button next to your campaign. Your ads will now begin to serve to users who meet your targeting criteria.
Overall, Beeswax offers a powerful Bidder-as-a-Service solution that allows advertisers to programmatically bid on ad inventory in real-time. By following the steps outlined above, you can quickly and easily set up a campaign and start bidding on ad inventory.