AdRoll is a digital marketing technology platform that focuses on retargeting. Retargeting involves targeting users who have previously interacted with a website or brand with relevant ads and content. AdRoll uses data and machine learning to identify the most valuable users to target with ads and optimizes ad delivery for maximum performance. The platform provides various tools for advertisers to manage and create campaigns, including audience segmentation, dynamic ad creation, and reporting analytics. AdRoll supports advertising across multiple channels, including web, social media, email, and mobile apps. By using AdRoll, advertisers can increase the effectiveness of their digital advertising campaigns by targeting users who have already shown interest in their brand, driving higher engagement rates and ROI.
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Alternatives to AdRoll
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How to use AdRoll
AdRoll is a powerful tool that can help you reach customers who have shown interest in your products or services, but may not have made a purchase yet. Here are the steps to use AdRoll:
Sign up for an AdRoll account and create a campaign: You can sign up for AdRoll on their website and follow the instructions to create a new campaign. AdRoll offers a variety of ad formats, such as display ads, social media ads, and email marketing campaigns.
Install AdRoll pixel on your website: AdRoll uses a tracking pixel to identify visitors to your website and track their behavior. To install AdRoll pixel on your website, you need to add a short code snippet to your website's header or footer.
Create audience segments: Once you have installed AdRoll pixel on your website, you can create audience segments based on user behavior. For example, you can create an audience segment of users who have visited specific pages on your website or added items to their shopping cart but didn't make a purchase.
Set up retargeting campaigns: With AdRoll, you can create retargeting campaigns to show ads to users who have already shown interest in your products or services. Retargeting campaigns can be set up for different audience segments, and can be customized with different ad formats, messaging, and targeting options.
Monitor and optimize your campaigns: AdRoll provides detailed analytics and reporting tools to help you monitor the performance of your campaigns. You can use this data to identify areas where you can optimize your campaigns for better results.
Overall, AdRoll is a great tool for businesses looking to reach customers who have shown interest in their products or services. By using AdRoll, you can create targeted campaigns that increase conversions and drive sales.