AdRoll is a digital marketing technology platform that focuses on retargeting. Retargeting involves targeting users who have previously interacted with a website or brand with relevant ads and content. AdRoll uses data and machine learning to identify the most valuable users to target with ads and optimizes ad delivery for maximum performance. The platform provides various tools for advertisers to manage and create campaigns, including audience segmentation, dynamic ad creation, and reporting analytics. AdRoll supports advertising across multiple channels, including web, social media, email, and mobile apps. By using AdRoll, advertisers can increase the effectiveness of their digital advertising campaigns by targeting users who have already shown interest in their brand, driving higher engagement rates and ROI.

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28,405 Companies using AdRoll


the identity threat detec..

52$23K - $23K$8K united states ..75%

Take the work out of play..

193$37K - $37K$4M united states ..89%
Cooks Venture

the future of food is reg..

118$6K - $28K$34K united states ..93%

radically personal custom..

197$29K - $23K$149K united states ..74%
Avive Solutions Inc.

giving you the power to s..

77$27K - $43K$65K united states ..86%

the industry cloud for co..

101$25K - $14K$434K united kingdom..92%

mobile application to col..

10$32K - $7K$4K united states ..93%
Bloom Energy

bloom energy empowers bus..

1,960$19K - $16K$79K united states ..13%

the #1 unified api for em..

106$26K - $10K$85K united states ..74%

serve, monitor, and manag..

106$6K - $4K$98K united kingdom..25%
Carbon Health

carbon health is a human-..

1,181$4K - $33K$345K united states ..92%

babyquip provides excepti..

136$45K - $34K$293K united states ..61%

ucan delivers smarter ene..

162$49K - $40K$38K united states ..93%

financial technology for ..

362$45K - $15K$370K united states ..86%

bridging the gap between ..

125$41K - $11K$88K united states ..33%

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How to use AdRoll

AdRoll is a powerful tool that can help you reach customers who have shown interest in your products or services, but may not have made a purchase yet. Here are the steps to use AdRoll:

  1. Sign up for an AdRoll account and create a campaign: You can sign up for AdRoll on their website and follow the instructions to create a new campaign. AdRoll offers a variety of ad formats, such as display ads, social media ads, and email marketing campaigns.

  2. Install AdRoll pixel on your website: AdRoll uses a tracking pixel to identify visitors to your website and track their behavior. To install AdRoll pixel on your website, you need to add a short code snippet to your website's header or footer.

  3. Create audience segments: Once you have installed AdRoll pixel on your website, you can create audience segments based on user behavior. For example, you can create an audience segment of users who have visited specific pages on your website or added items to their shopping cart but didn't make a purchase.

  4. Set up retargeting campaigns: With AdRoll, you can create retargeting campaigns to show ads to users who have already shown interest in your products or services. Retargeting campaigns can be set up for different audience segments, and can be customized with different ad formats, messaging, and targeting options.

  5. Monitor and optimize your campaigns: AdRoll provides detailed analytics and reporting tools to help you monitor the performance of your campaigns. You can use this data to identify areas where you can optimize your campaigns for better results.

Overall, AdRoll is a great tool for businesses looking to reach customers who have shown interest in their products or services. By using AdRoll, you can create targeted campaigns that increase conversions and drive sales.

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