Retargeting is a type of online advertising that targets users who have already interacted with a brand’s website or social media channels. It involves displaying ads to these users as they continue to browse the internet, with the goal of bringing them back to the brand’s website and encouraging them to convert (i.e., make a purchase or complete another desired action). Retargeting campaigns can be tailored to specific audiences based on their previous actions, such as viewing a certain product or abandoning a shopping cart. This type of advertising is often used by e-commerce businesses and has been shown to increase conversion rates and ROI.

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