AppNexus is a cloud-based software platform that specializes in programmatic online advertising. It offers advertisers and publishers the ability to buy and sell digital advertising space across multiple channels, such as display, mobile, video, and native advertising. The platform utilizes real-time bidding (RTB) technology to automate the buying and selling of ad inventory, reducing the need for human intervention. AppNexus provides a range of tools for optimizing ad campaigns, including audience targeting, dynamic creative optimization, and analytics. It also integrates with a variety of third-party tools and services, such as data management platforms (DMPs) and ad verification providers. Overall, AppNexus aims to make digital advertising more efficient, effective, and transparent for both buyers and sellers.
81,692 companies are currently using AppNexus
Updated
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Using AppNexus for finding leads
The curated list of companies using AppNexus provides a valuable resource for sales teams targeting digital advertising. It allows these teams to laser in on potential leads who are already utilizing a sophisticated cloud-based platform that enables and optimizes programmatic online advertising.
In essence, the list provides crucial insights into companies seeking to streamline their advertising operations, suggesting an openness to technological solutions in their quest for efficiency and performance. Therefore, the list is an invaluable trove of leads for sales teams offering complementary products, like advertising analytics tools, content creation software, and CRM solutions.
Moreover, companies on this list are likely to be technologically advanced and have a substantial online advertising budget. It implies they understand the value of investing in advanced platforms to enhance their reach and effectiveness. Thus, these companies could be open to cross-sell or upsell opportunities related to digital advertising technology.
For instance, teams selling advertising technologies, analytics, or data services can utilize this list to identify potential partners or clients seeking to enhance their advertising execution or operational insight. Similarly, teams offering services or solutions that integrate with AppNexus would find this list particularly beneficial, allowing for targeted lead generation and outreach.
Furthermore, sales teams can apply industry filters to this list for even more targeted prospecting. A tech startup with an innovative digital advertising solution can focus on leads within the tech industry, while a company with a solution tailored to retail can filter accordingly.
Overall, this list of companies using AppNexus is a valuable tool for driving effective sales outreach, focusing on firms that are already investing in high-level digital advertising technology, and might be primed for the products or services that align directly with their current strategies.
Alternatives to AppNexus
Thera are a total of 150 alternatives available for AppNexus
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