Audiohook is a company that focuses on programmatic audio advertising. This means that they use automated systems to buy and sell audio advertisements, allowing for more efficient and targeted ad placements. Audiohook's technology enables advertisers to reach their desired audience through various streaming services and media platforms. By leveraging data and analytics, Audiohook can optimize campaigns in real-time, ensuring that clients get the most value from their advertising spend. Overall, Audiohook's programmatic approach to audio advertising streamlines the process while providing better targeting and performance than traditional methods.
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How to use Audiohook
Audiohook is a programmatic audio advertising platform that provides tools to create, manage and serve targeted audio ads programmatically.
To use Audiohook, you can follow these steps:
Create an account: First, sign up for an account on the Audiohook website.
Upload your ad creative: After logging into your Audiohook account, upload your audio ad creative in MP3 or WAV format along with the metadata like title, description, duration, etc.
Targeting: Then, set up targeting parameters to determine who should see your ad. You can target based on demographics like age, gender, location, and interests such as music genre. Alternatively, you can choose from pre-built audience segments.
Set budget: Next, set your budget for your campaign. You can either do a Cost Per Mille (CPM) or Cost Per Completed Listen (CPCL).
Launch campaign: Finally, launch your campaign and monitor its performance using Audiohook's reporting dashboard.
Audiohook also offers integrations with other platforms like The Trade Desk, Google DV360, and Amazon DSP. These integrations allow you to expand your reach and access more inventory.
Overall, Audiohook can be a useful tool for advertisers looking to leverage the power of programmatic audio advertising to reach their target audience efficiently.