Companies using Olark

Using Olark for finding leads

Olark is an excellent cloud-based live chat solution aimed to improve lead prospecting endeavors by offering real-time communication with potential leads. It operates directly on the company website, removing the need for separate platforms or tools.

As a salesperson within a startup or agency, Olark is beneficial for targeting specific companies. By embedding Olark's chat interface on the website, it allows for seamless interaction with visitors, collecting valuable insights and opening up opportunities for immediate engagement. Furthermore, with its triggered messaging feature, it can engage visitors from specific companies based on set criteria such as their browsing behavior.

Direct interaction with potential leads not only provides immediate responses to queries but also reduces the waiting time often associated with traditional prospecting methods. Olark's chat transcripts provide a wealth of information regarding the visitor's interests, queries, and issues, allowing for a more personalized approach when targeting specific companies and enhancing the overall customer experience.

One significant advantage of Olark is its lead scoring feature. It aids in determining the quality of the lead based on criteria such as browsing behavior, the length of the session, and the number of visits, to name a few. It enables prioritization of potential customers, ensuring focus on those most likely to convert.

To illustrate the effective use of Olark for targeting specific companies, consider a salesperson within a digital marketing agency. Prospects visiting the agency's website can engage directly via the Olark chat interface. As the visitors disclose about their company, their needs, or their projects, salespeople can document this information for use in their sales efforts. If a visitor mentions they work for a specific target company or describes a need that the agency can fulfill, it can be recorded and marked with high lead scoring in the system.

Thus, Olark provides immense value to salespeople as a lead prospecting tool. It encourages real-time interaction, offers rich customer insights, and promotes effective lead scoring for prioritization. Ultimately, its use can facilitate communication, nourish relationships, and drive conversions for salespeople targeting specific companies.