SEO stands for Search Engine Optimization. It's a process of optimizing websites and web pages to rank higher on search engine results pages (SERPs). The goal of SEO is to improve the quality and quantity of traffic to a website from organic search results. It involves optimizing website content, structure, and HTML code to increase visibility, authority, and relevance to specific keywords and phrases that potential visitors are searching for. Effective SEO strategies include keyword research, on-page optimization, link building, and technical optimization. By improving your website's SEO, you can increase your online visibility, attract more targeted traffic, and ultimately drive more conversions and revenue.

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