Customer data platform

A Customer Data Platform (CDP) is a type of software that allows companies to collect, unify, and analyze customer data from multiple sources, such as website visits, mobile apps, social media interactions, email campaigns, and more. The purpose of a CDP is to provide a single, comprehensive view of the customer that can be used by various teams within an organization, such as marketing, sales, and customer service.

CDPs are designed to handle large volumes of data and use machine learning algorithms to help organizations identify patterns and insights that can be used to improve customer engagement and retention. CDPs also enable marketers to create personalized campaigns and experiences based on a customer's behavior and preferences.

Unlike traditional Customer Relationship Management (CRM) systems, which are focused on managing existing customer relationships, CDPs are focused on understanding and analyzing customer data at a granular level to help organizations better engage with their customers throughout their journey. As such, CDPs are often used in conjunction with other marketing technologies, such as marketing automation and analytics tools.

Overall, CDPs enable organizations to leverage their customer data to create more personalized experiences, improve customer engagement and loyalty, increase revenue, and drive business growth.