Blotout EdgeTag is a technology developed by Blotout that addresses the impact of privacy changes on C-API signals. It accomplishes this by reconstructing signals using a lifetime ID, which enables real-time remarketing of site visits. This technology allows businesses to continue leveraging valuable visitor data and optimizing their remarketing efforts despite evolving privacy regulations and limitations imposed on collecting certain user information. With Blotout EdgeTag, businesses can maintain accurate and actionable insights into user behavior and preferences, enabling them to deliver more personalized and effective marketing campaigns.
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Alternatives to Blotout EdgeTag
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How to use Blotout EdgeTag
To use Blotout EdgeTag, follow these steps:
Sign up: Visit the Blotout website and sign up for an account. Provide the required information to create your account.
Generate the EdgeTag code: Once you have created an account, you will be able to generate the EdgeTag code. This code needs to be added to the pages of your website where you want to track user activity.
Install the EdgeTag code: Copy the generated EdgeTag code and paste it into the HTML source code of your web pages, just above the closingtag. This allows the script to load before any other scripts on the page.
Verify the installation: After adding the EdgeTag code to your website, you should verify that it is installed correctly. You can use browser developer tools or Blotout's verification methods to confirm if the EdgeTag code is working as expected.
Configure EdgeTag settings: Within your Blotout account, you can configure various settings related to EdgeTag. This includes specifying which signals you want to track, setting up real-time remarketing rules, and defining the lifetime ID for each user.
Test the setup: Perform some test visits on your website to ensure that the EdgeTag is correctly tracking the desired signals. Check if the data is being captured accurately and the real-time remarketing rules are being applied as expected.
Analyze and utilize data: Once the EdgeTag is successfully implemented and capturing user signals, you can leverage the collected data for analysis and decision-making. Blotout provides tools and features to help you make sense of the data and optimize your remarketing efforts.
Stay updated: Keep yourself informed about any updates or new features released by Blotout. Regularly check their documentation and blog to ensure you are making the most of the EdgeTag technology.
By following these steps, you can effectively use Blotout EdgeTag to track user activity on your website and leverage the data for real-time remarketing purposes. It allows you to reconstruct signals around a lifetime ID, helping you adapt to privacy changes and make informed marketing decisions based on user behavior.