AMP stands for Accelerated Mobile Pages, a project launched by Google in 2015 with the aim of making mobile web browsing faster and smoother. AMP is an open-source framework that allows developers to create lightweight, streamlined versions of web pages that load quickly on mobile devices. The idea behind AMP is to simplify web pages by removing unnecessary elements such as large images, videos, and JavaScript files that can slow down page load times. Instead, AMP pages use a stripped-down version of HTML called AMP HTML, which is designed to be fast and efficient. AMP pages are also optimized for mobile devices, with responsive design that adapts to different screen sizes and resolutions. This means that users can access and read content easily on their smartphones or tablets without having to zoom in or scroll horizontally. In addition to faster load times and better mobile optimization, AMP pages also benefit from improved search engine optimization (SEO). Google prioritizes AMP pages in its search results, giving them a boost in visibility over non-AMP pages. Overall, AMP is a powerful tool for improving the mobile web browsing experience, providing users with fast, responsive, and engaging content on their mobile devices.

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46,741 Companies using AMP


promoting behavioral heal..

115$35K - $9K$26K united states ..86%
boomn: interactive audio

an audio ecosystem built ..

7$38K - $17K$3K united states ..6%

the leading strategic por..

141$12K - $32K$27K united states ..78%
DeFi Planet

a digital publication on ..

11$13K - $36K$23K united kingdom..76%

esg technology to drive b..

53$2K - $16K$46K spain85%

la plataforma de anticipo..

24$35K - $50K$63K spain95%

innovating at the interse..

47$33K - $39K$9M united states ..49%

manufacturing the future

62$33K - $22K$85K united kingdom..5%
MRM Global

marketing technology for ..

99$24K - $46K$13K united kingdom..83%


156$21K - $17K$320K viet nam
ilShin BioBase Europe B.V..

european headquarters and..

4$25K - $50K$94K netherlands36%

property management made ..

19$38K - $15K$10K france100%
Stratus Medical

Nimbus® Advancing RF Tech..

14$1K - $21K$3K united states ..74%

one-of-a-kind media, mark..

62$3K - $34K$854 united states ..100%

smesh-e-axle | the new st..

4$2K - $17K$2K netherlands93%

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How to use AMP

AMP, or Accelerated Mobile Pages, is a technology developed by Google to make web pages load faster on mobile devices. AMP achieves this by using a stripped-down version of HTML, streamlined CSS, and caching techniques that reduce the size of web pages and improve their loading speed.

If you want to use AMP on your website, there are a few steps you'll need to follow:

  1. Decide which pages to convert: The first step is to decide which pages on your site you want to convert to AMP. It's usually best to start with your most important pages, such as the home page, product pages, and landing pages.

  2. Learn AMP HTML: AMP uses a stripped-down version of HTML, so you'll need to learn how to code in AMP HTML. Fortunately, AMP has extensive documentation and tutorials to help you get started.

  3. Convert your pages to AMP: Once you've learned AMP HTML, you can start converting your pages to AMP. This involves removing any elements that aren't supported by AMP (such as JavaScript) and replacing them with AMP-specific elements. You'll also need to add some boilerplate code to each page to tell Google that it's an AMP page.

  4. Validate your AMP pages: After you've converted your pages to AMP, you'll need to validate them to make sure they're AMP compliant. Google provides a tool called the AMP Validator that checks your pages for errors and warns you if any elements aren't supported.

  5. Add tracking and analytics: If you use any tracking or analytics tools on your site (such as Google Analytics), you'll need to make sure they're compatible with AMP. Fortunately, most popular tracking and analytics tools have AMP integrations available.

  6. Serve your AMP pages: Finally, you'll need to serve your AMP pages to visitors. You can do this by creating separate URLs for your AMP pages (e.g., or by using a plugin or module that automatically detects mobile devices and serves the AMP version of your pages.

Overall, using AMP can significantly improve the performance of your website on mobile devices. However, it does require some extra work to implement, so you'll need to weigh the benefits against the costs before deciding whether to use AMP on your site.

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