Conviva is a platform that provides continuous measurement, census, and engagement for streaming media. It enables media companies to collect detailed information about their streaming media, such as viewer demographics, content quality, and engagement metrics. Conviva's technology allows companies to measure the performance of their streaming media in real-time and make adjustments to improve the user experience. The platform collects data from a wide range of devices and platforms, including web browsers, mobile apps, gaming consoles, and smart TVs. With its sophisticated analytics capabilities, Conviva helps media companies understand how viewers are interacting with their content and identify opportunities to optimize playback quality, advertising, and engagement. Overall, Conviva allows media companies to provide a better streaming experience by providing them with the tools they need to track and improve the performance of their streaming media.
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How to use Conviva
Conviva is a service that measures and improves the quality of video streaming services. Here are some steps to help you use Conviva:
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Sign up for an account on the Conviva website.
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Once you have an account, you can integrate Conviva into your video streaming service. Conviva provides SDKs (Software Development Kits) for various platforms such as web, iOS, Android, tvOS, etc., making it easy to integrate with your app.
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After integration, Conviva will start collecting data on the performance of your video streaming service, including metrics like video start time, buffering ratios, and playback failures. You can view this data in real-time using the Conviva dashboard.
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Use the insights provided by Conviva's analytics to identify areas of improvement for your video streaming service. For example, if you notice that users are experiencing buffering issues during playback, you can optimize your CDN (Content Delivery Network) or adjust your encoding settings to improve the user experience.
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With Conviva's engagement platform, you can also personalize the viewing experience for each user. Conviva collects data on each user's behaviors, interests, and preferences and uses that data to recommend content or features that are most likely to engage them.
In summary, by integrating Conviva into your video streaming service, you can gain valuable insights into how your service is performing and use that information to optimize the user experience, leading to increased engagement and retention.
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