Cart abandonment

Cart abandonment refers to the situation where a customer adds items to their online shopping cart but leaves the website or app without completing the purchase. This can happen for various reasons, such as unexpected costs at checkout, complicated checkout process, lack of trust in the website, or simply getting distracted. Cart abandonment is a significant challenge for online retailers and can impact their revenue and profitability. To prevent cart abandonment, businesses may employ strategies like optimizing the checkout process, offering discounts or free shipping, implementing retargeting ads, and sending abandoned cart reminder emails to customers.