Bazaarvoice Curation is a service that involves the selection and organization of content from various sources. It is provided by Bazaarvoice, following its acquisition of Curalate. The focus of this service is to help businesses manage their brand image by curating relevant user-generated content such as images and videos from social media platforms like Instagram and Pinterest. Additionally, Bazaarvoice Curation helps identify key influencers and drive engagement with consumers through interactive widgets and shoppable galleries. By gathering and analyzing data from social media channels, Bazaarvoice Curation provides insights to brands, allowing them to create more targeted and effective marketing campaigns. Overall, this service helps businesses improve their online presence by showcasing authentic content, building trust with customers, and increasing their brand visibility.
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How to use Bazaarvoice Curation
Bazaarvoice curation is a content curation service that allows you to gather and display user-generated content (UGC) on your website. UGC includes photos, videos, and reviews created by customers that highlight your products or services. By using Bazaarvoice Curation, you can create galleries to showcase UGC across your website to help influence potential customers' purchase decisions.
To begin using Bazaarvoice Curation, you first need to set up an account with Bazaarvoice. Once you have an account, you can access the Curation platform where you can start to create collections of UGC for use on your website.
To create a collection, select the "Create Collection" button in the Curation dashboard. From there, you can choose which type of content you would like to curate such as images, videos, or reviews. You can also specify which products or services you want to feature in your curated content.
After creating your collections, you can use Bazaarvoice's widgets to embed them onto your website. These widgets come in different formats such as carousels, grids, and sliders that allow you to display your curated content in various ways. You can also customize how these widgets look and function to match the branding and design of your website.
Bazaarvoice Curation also provides analytics tools that allow you to track how users are interacting with your curated content. These analytics provide valuable insights into what is resonating with users and can help inform future curation strategies.
Overall, Bazaarvoice Curation provides an easy-to-use platform that enables you to collect and display user-generated content on your website. By leveraging UGC, you can increase customer engagement and drive more sales through social proof.