Personalisation

Personalization refers to the process of tailoring something to meet a specific individual's needs or preferences. It involves collecting data about an individual's behavior, interests, and characteristics and using that information to customize content, products, or services for them. Personalization can be used in various contexts such as marketing, healthcare, education, and entertainment. The primary goal of personalization is to enhance the user experience by providing relevant and meaningful interactions that are tailored to the individual's unique needs and interests.

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