A/B Testing

A/B testing is a method of comparing two versions of something, typically a web page or mobile app interface, to determine which one performs better. It involves randomly assigning users to either Version A or Version B and measuring their behavior or response. The results are then analyzed statistically to determine whether there is a significant difference between the two versions. A/B testing is commonly used in marketing and product development to optimize user experience, improve conversion rates, and increase revenue.