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E-commerce platforms with poor Lighthouse scores
A website’s lighthouse score is a comprehensive performance metric that measures various aspects including speed, accessibility, best practices, and SEO. It plays a crucial role in enhancing the user experience, improving search engine rankings, and ultimately driving higher conversion rates for e-commerce websites. By improving the Lighthouse score, e-commerce businesses can ensure a smoother browsing experience, increase customer satisfaction, and achieve greater online success. This blog post explores the value of identifying e-commerce platforms with below-average Lighthouse scores.
Targeting e-commerce platforms with low Lighthouse scores
1. Web Development agencies
Identifying e-commerce platforms with low Lighthouse scores presents a prime opportunity for web development agencies. It not only surfaces clients that need their services today, but it also creates relevant talking points for outreach. Showcasing their expertise in optimizing website performance and addressing Lighthouse-related pain points positions them as the solution to enhance speed, accessibility, and user experience to eventually drive impactful business results.
2. SEO Agencies
For SEO agencies, access to of e-commerce websites with below-average Lighthouse scores serves as a strategic advantage for outreach efforts. It provides them with compelling talking points to engage with these platforms, offering concrete solutions to improve organic search visibility and rankings. By demonstrating how they can optimize Lighthouse scores, SEO agencies can easily showcase their expertise and highlight the potential benefits of collaboration.
3. UX/UI Design Agencies
Insights into e-commerce platforms with below-average Lighthouse scores presents a unique opportunity for UX/UI design agencies too. They can leverage this information to reach out to these platforms, emphasizing how their expertise in intuitive and visually appealing design can enhance user experience and drive conversion rates up.
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Five Best Practices for writing cold outreach emails
Personalize: Address the recipient by name and customize the email to show that you've done your research.
Clear and Concise: Keep the email focused and use clear, straightforward language to communicate your message effectively.
Highlight quantifiable Benefits: Clearly state the benefits and solutions you can offer, emphasizing how they will address the recipient's pain points or challenges.
Showcase Expertise: Share relevant experience, success stories, or client testimonials to establish credibility and build trust.
Call-to-Action: Include a clear call-to-action, such as scheduling a call or meeting, to encourage the recipient to take the next step.
In conclusion, identifying e-commerce platforms with below-average Lighthouse scores provides valuable opportunities for web development, SEO, and UX/UI design agencies. It allows them to target clients in need of their services, create relevant talking points for outreach, and position themselves as the solution to improve website performance, organic search visibility, and user experience. By leveraging the potential benefits of increasing Lighthouse scores, agencies can drive business results and help e-commerce platforms achieve greater online success.