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Introducing Google Lighthouse scores targeting
In an ever-evolving digital landscape, it's not enough to simply have a website; it's essential to ensure that it delivers an optimal user experience, is easily discoverable, and adheres to web best practices. The critical nature of these factors led to the development of Google's Lighthouse tool, an invaluable resource for assessing the performance, accessibility, SEO, and overall health of a website.
We understand that businesses and agencies need a smarter, more targeted approach to finding leads in this digital era. That's why we're thrilled to announce Webtastic AI’s latest feature: Google Lighthouse score-based targeting.
Our new feature empowers companies by turning a vast sea of websites into carefully categorized lists. By integrating Google Lighthouse scores, Webtastic now provides insightful data on the performance and SEO health of millions of websites, transforming the way to find leads. Whether you're a digital marketing agency looking to help businesses improve their SEO, or a web development company seeking to assist sites with performance enhancements, this feature is a game-changer.
What is a Google Lighthouse Score?
A Lighthouse score is a weighted average of several audited metrics that range between 0 to 100. The score is categorized into four main groups: Performance, Accessibility, Best Practices, and SEO. Each category has its specific metrics, and the overall Lighthouse score is determined by the sum of these results:
Performance: This measures how quickly your site loads and becomes interactive. Key metrics include First Contentful Paint (FCP), Speed Index, Time to Interactive (TTI), First Meaningful Paint (FMP), First CPU Idle, and Max Potential First Input Delay (FID).
Accessibility: Accessibility audits ensure your site is usable by all users, including those with disabilities. It covers areas such as image alt attributes, color contrast, and correct use of ARIA attributes.
Best Practices: This category checks your site against known best practices for modern web development. It includes HTTPS usage, correct image aspect ratios, and avoidance of deprecated APIs.
SEO: Lighthouse's SEO audits ensure your site is optimized for search engine result ranking. It checks for successful HTTP status code, correct usage of meta viewport, and document title and description.
You can start using it today
Open the dashboard and start searching for companies with low or high lighthouse scores.
Why Does Google Lighthouse Score Matter?
Improved User Experience: A good Lighthouse score typically translates to a better user experience. Faster load times, high accessibility standards, and adherence to best practices all contribute to a smoother, more enjoyable user journey.
Better SEO: Search engines like Google use various factors to rank websites, and many of these are what Lighthouse measures. By optimizing for a better Lighthouse score, you're simultaneously improving your SEO, potentially driving more organic traffic to your site.
Competitive Advantage: As more businesses understand the importance of UX and SEO, those with higher Lighthouse scores can gain a competitive edge. It can be the difference between a user staying on your site or going to a competitor's.
Cost Savings: A site that adheres to best practices is typically easier to maintain and experiences fewer issues. This can save time and resources in the long run.
Mobile User Experience: With the majority of web traffic coming from mobile devices, Google has implemented mobile-first indexing. Lighthouse helps ensure your website is mobile-friendly, which is crucial for SEO and user retention.
In conclusion, a good Google Lighthouse score is a strong indicator of a well-optimized, user-friendly, and search-engine-friendly website. Given the ever-increasing importance of these factors in web development and online business success, it's crucial to aim for and maintain a high Lighthouse score.
Start growing your business today
A strong Google Lighthouse score is an essential measure of a website's optimization, user-friendliness, and search engine compatibility. As these factors continue to play a crucial role in web development and online business success, it is imperative to prioritize and maintain a strong Lighthouse score.
To achieve higher Lighthouse scores, millions of companies need your agency’s web development and/or SEO optimization services to enhance now. Take action today and start connecting with Webtastic’s millions of leads that need your services today!